Your Help is Needed: Click for Books
Buy a book, get something to read, & support our mission to help independent retailers.

Lorem Ipsum Books and our Save The Bookstore division needs your help to meet our budget goals and stay active in 2008.

With your help, we can find new homes for 65,536 (2¹⁶) randomly chosen books this week, the number of individual colors in the image below:

  

You can help in one of two ways:

1. Need a gift? Click on a color in the image above to buy the book associated with this color slot. Each color value represents a particular pre-owned book in our collection. Each book from our collection is $25 (remember: it's a fundraiser!), lovingly shipped via priority USPS for no extra cost. We use to assist us with this program.
   
   
2. Forward this email to your book and independent store loving friends. When they partake in our program, their click color will be added to your color chain. (This is for fun, and is FREE, no purchase required!). Start your own chain by sending an email to our autoresponder: sellout@savethebookstore.com., or clicking here.

What do you get? An Algorithmically Chosen Book!
Your purchase supports Lorem Ipsum Books and its efforts to modernize independent retail
We'll locate and ship your book via priority mail. We ship every day. If someone has already clicked on the same pixel you clicked on, we'll substitute the next-closest title. We are a general purpose used bookstore, and thus will have the gamut of genres from Autobiography to Zoology! If you want a specific title, try visiting our website. Some books will valued less than $25, and some much more.

Bonus: Your Real-Time Book Color Click Trail
How much have you helped out? View your clicks as they happen below.
It's true, all of this fancy dynamic email content does not work in every email client. If it doesn't work in yours, we've crafted a special URL for you to obsessively watch: http://savethebookstore.com/2007/trail/?u=someone@somewhere.com

Who are we?
In case you forgot, you purchased a book from us!
We're Lorem Ipsum Books, a tiny independent bookstore with big ambitions of saving the bookstore from obsolescence located in Cambridge, Massachusetts. Since 2003 we have been helping to save the experience of the independent bookstore by embracing new technologies and multi-channel sales strategies. Started by a MIT graduate student with no retail experience and a third generation retailer with no technical experience, Lorem Ipsum Books has been plodding along tirelessly trying to keep bookstores viable. We've decided that we need your help to really make an impact, and for this, we created this email campaign. Please opt out if you do not want to receive future communications from us--we're sorry to have intruded! Happy Reading!